What Does Different Logo Colors Mean?

» Posted by on May 17, 2021 in Logo Design | 0 comments

Science has repeatedly proven that our brains react in various ways to particular colors. By knowing how every color can affect the emotions and mind it stimulates, you can make a more effective and memorable brand with the help of getting logo design Edmonton. The key here is to keep in mind that this is a complex and nuanced field that needs to be thought of carefully. Find out how the following colors can affect psychology and emotions: 

 

Yellow 

Yellow is a warm color that’s mostly associated with cheerfulness and friendliness. Brands must head towards yellow shades if they want to draw in consumers with a youthful energy, warm and comforting embrace. Moreover, the color can radiate an affordable and playful identity. 

White 

White is a color that’s usually used on backgrounds or even ignored by other brands. However, that is actually a vital neutral color as it can serve as a secondary color to give contrast, and can offer a simple and clean background for a logo. White is a color that reflects efficiency, sophistication, and purity. Brands who try to carry a level of luxury and exclusivity can utilize this particular color to resounding success.  

Brown 

Brown’s deep hues mirror a sense of seriousness without the stronger overtones of black. Brown remains softer and its association to earthly tones can make it a more justified option. Brands who want to display a sense of reliability and quiet supportiveness could do well with brown. Moreover, the connection this color has to the nature provides a sense of feelings that’s rugged, yet warm.  

Blue 

Similar to the calm seas, blue inspires a sense of spiritual awareness and calm along with feelings of trust. Blue is an ideal option for brands relating to medical and healthcare, which are trying to stimulate a sense of healing and calm. On the contrary, deeper hues of blues can provide corporate brands a sense of professionalism and confidence. But, overusing blue can make any bran look detached and cold.  

Red 

Red is a part of the primary colors, which is also the color that is recognized as a universal symbol for excitement, anger, and passion in terms of branding. If you are searching for a brand color that can be associated with young, playful, and loud image, your best option for that would be red. But when you want to go for a conservative and understated approach, you should steer away from choosing this color.  

Green 

This color is among the relaxing colors that brands can use since it does not force the eye to adjust onto it. Green indicates a sense of calmness and balance as well as a correlation to the nature. For brands that are searching for ways to showcase a chance for security and fresh starts can opt for the green color as a way to relax the mind. It doesn’t pack the energetic punch of the warm colors. Hence, companies who pursue a bold statement may not like using this particular color. 

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